News: Aqua Pura promotes provenance with Cumbria Tourism partnership
Aqua Pura natural mineral water, is promoting its Cumbrian provenance with the launch of an on-pack promotion, created in conjunction with Cumbria Tourism.
Consumers all over the UK will have the chance to win one of ten short breaks in the Lake District by entering the codes on special promotional bottles online at www.aquapura-promo.co.uk. Each break promotes a different type of holiday within the region, known for its range of outdoor activities and luxury accomodation.
The prizes have been sourced with the help of Cumbria Tourism as part of a wider partnership with Aqua Pura, which will see the bottled water brand promote the region through a number of initiatives throughout 2012, including direct email campaigns, advertising, social media and a series of online competitions. The brand is also promoting the on-pack promotion in a major above the line campaign in women’s consumer print media.
In addition to the above activity, Aqua Pura is repeating its successful partnership with NOVA, organiser of the Great Run and Great Swim series. This partnership will mean the brand has a strong presence at a series of consumer events, both in Cumbria and the surrounding regions.
Joanna Watling, marketing director for Aqua Pura, said: “This partnership will promote both the product and the stunning region from which it hails. We are keen to introduce consumers to this naturally beautiful area and to our high quality, pure natural mineral water, which is sourced in the region. The combination of strong on-pack visuals and above-the line support will drive consumers to purchase and provide good sales support for our customers.”
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